#socialmediaoverwhelm

Connection is value

Recently I pulled right back from social media and took a break. I felt fried and like my well of creativity had completely dried up - I had nuthin. I don’t think the creativity actually went anywhere, or ceased to exist, it’s just that I think I got so tired that I couldn’t access it anymore. They say that you need to create space to be creative and I wasn’t really. I felt more like I was punching it out on a production line and it wasn’t feeling good.

This was pretty confronting on one hand because I’m a social media marketing person and well, that’s what I do so … But also on the other because I realised that I have a massive fear of not being of value. It might have been a vicious loop - I may have worked a bit too hard to create content constantly out of the fear of not being of value, but in the process, inhibited my ability to be creative and therefore, of value.

Anyway, it got me thinking all the same about creating value and this fear of not, and what value and creativity is anyway. Yep, it all got a bit deep and weird there that week and so I let it be. I thought the thoughts, and stopped striving, and I just pondered and took my time about things. I never really came to any major conclusion, or path-altering bolt of enlightenment, I think I was actually tired and needed a break, but here are the main thought packages;

Connection is the ultimate value

Humans need to connect with other humans, it’s just the way we are. Now that the internet and social media has been around for a while, our use of it is changing. Yes, it can be a noisy, superficial place, but it can also be the source and opportunity of great connection.

When we hear about ‘being of value’ and ‘value marketing’, we’re really hearing about tools and ways of doing things to achieve connection. But the connection is the real value. The free downloads and webinars and special offers and this and that, none of them mean anything unless there’s a connection and all of these things are trying to achieve that.

There’s absolutely nothing wrong with that at all, but the point is that if you can connect with people just by being yourself, saying hello and asking them how they’re going, then isn’t that value too? I say yes. I reckon that’s actually what we want and again, no problem with all the other stuff, but when you think about it, it’s all just stuff we use to get noticed and to help find the right fit.

The power of connection is when it’s real and personal

I’ve never been a big fan of customer avatars or personas. Yes, I understand fully the theory behind them and I can see they can be of immense value, but I’ve personally never felt motivated or connected to any of the ones I created, until I just copied real people. When there really was a connection and the person was real, then it made a difference. This is what I recommend my clients do when they develop personas for their business, but more to the point, connection is the important bit.

So coming back to value, I think that the real value is connection - it’s what we all crave. And that all the other stuff we call ‘value’ are the flags and streamers we use to get attention so we can have that connection. That’s not the say that there’s no value in the flags and streamers, nor that they don’t serve a purpose, they do. It’s just that we need to connect with real people on a basic human level before we need much of anything else and when we do, that’s how learn and understand for sure that our flags and streamers are the right ones to attract more real connections.

Ok, so that might have seemed like a bit of waff, I am feeling a wee bit more philosophical than usual, but I do believe it whether or not I’ve managed to express it very well. What it means for you and me is that I think we can relax a bit with the flags and streamers knowing that our true value is always and will always be in our ability to connect with other.

 

If that idea resonates with you and you’re keen to connect and enjoy a community that’s all about genuine connections and using social media for the forces of good, come over to the More Fabulous with Friends Facebook group at https://www.facebook.com/groups/morefabulouswithfriends/

Thanks for reading,

Andrea

10 social media tips for growing your business without the overwhelm

Is it really possible to use social media to grow your business without feeling completely overwhelmed, utterly exhausted and bewildered as to how anyone actually does it?

Yes, in fact it is possible - all you need to do is hire a social media manager …. KIDDING! Of course that IS an option and a very good one too however, there are lots of things you can do for yourself that’ll not only reduce the overwhelm, but increase the quality of what you produce, the efficiency with which you produce it AND make it a whole lot more fun.

1. Have a plan

Ok, go on, roll your eyes. I know it’s not exactly appealing for everyone, particularly the creative, spontaneous, intuitive types, but hey, it actually works. Like maps and recipes.

It doesn’t have to be fancy, that’s really not important, but what is important is that you know what you’re doing when you sit down to do it.

Grab a blank piece of paper, use the calendar on your phone, or use Evernote - whatever is easy for you. Then just make a list of WHEN, WHERE, WHAT. Start with a week and then push out to a month.

For example, you might post twice daily to Facebook and once to Instagram.

WHEN: Monday (time)    WHERE: Facebook    WHAT: Share an article

     Monday                         Facebook                   Inspirational quote

     Monday                         Instagram                   Inspirational quote

… then Tuesday and so on.

This simple practice will help you feel more organised, less reactive and be much more efficient with your content creation. What’s more, planning content means your topics and posts are more likely to flow and have relevance to each other - that continuity is important. Plus, the further out you’re planned, the more time you have for searching, researching and creating your content rather than it being a last-minute job. And that means better quality.

Get those ideas out of your head and into a plan.

 

2. Block content creation time

Once you’ve got at least a rough plan, you can block out time in your calendar to create the pieces according to the plan. Consistency and repetition makes habits so PLAN + CALENDAR = GOOD HABIT.

The beauty of having the plan in conjunction with time in your calendar is that when you sit down for that time, you don’t waste a chunk of it trying to decide what to make, write or do. Which is why just 10 minutes can be highly productive … and 10 minutes is doable, isn’t it?

Your plan says to do this, your calendar says you’ve got 10 minutes. Sit down, stay out of rabbit holes, get the job done - BOOM. Repeat.

 

3. Use scheduling tools

No need to be on the treadmill constantly. You’ve got your plan and you’ve got your calendar. In addition to creating, part of the time in your calendar needs to include scheduling - it’s the next step and it completes the job. Create the content then schedule it to be posted at the time and place (WHERE and WHEN) on your plan. Done.

If you don’t already use a scheduler, both HootSuite and Buffer offer free versions and I would highly recommend both for getting started.

 

4. Choose one or two networks and go deep.

You don’t have to be everywhere. That’d be great, but only if your resources, primarily time and energy, allow you to be everywhere well. Better to show up in one or two places with quality and consistency rather than spreading yourself too thin and being patchy.

Going deep means listening, learning and serving your audience really well. Doing this will reduce your overwhelm, increase your knowledge and confidence, and enable you to cultivate better relationships with your people.

 

5. Re-purpose your content.

Yes, it’s ok to re-use your content and you should! If you’ve put time and effort into creating something of great value, you absolutely should get the most out of it.

This is especially true for longer form content like blog posts, but the same goes for other forms too. You can share the same content to other networks, making sure you tweak the language, image size etc so it fits, and you can say the same thing in a different way on the original network. It’s ok to post the same content more than once - just give it some time, change it up, add new comments, and edit or change the image.

 

6. Be spontaneous

Spontaneity on social media is important - when you’re inspired, create! Inspired action is worth 10X grind action and both are necessary.

When you get an idea, you can either create and post on the spot like an added bonus, or you can pop it into your planner as a way of remembering the idea for later. Either way, you win. Of course, with your scheduling tools in the mix too, you can create the content and schedule it for later, which means you capture the inspiration and get a bit of work done in advance all in one shot. That’s content in the bank.

 

7. Keep it real - be human.

You don’t have to be ‘all that’. You don’t have to get it right all the time, just keep going. Let your personality shine through and be you. At the end of the day, social media is about real people and real relationships. Don’t stress, just engage.

 

8. Do less and do it better.

Quality trumps quantity and if you have to choose, choose quality. Cranking out the volume won’t win the marathon and will most definitely contribute to your overwhelm. As above, you are not a machine, you are a human being trying to connect and engage with other human beings to form relationships. Relax, you’ve got this.

 

9. Curate other people’s content

Coming up with original content all the time can be very time-consuming and overwhelming, so it’s good idea to share other people’s content too. When you do this though, make sure you’re thinking about the value you can give to your audience by adding your own voice to what you share. Rather than just sharing a link, or an image, add your own comments, perspective or opinion - start the conversation. You’ve also got the opportunity to connect with the original author, or creator, by tagging or mentioning them. Again, it’s about people, not churn.

 

10. Get help

Last, but not necessarily least, getting help might be the best option for where you’re at. Find a social media manager, or a virtual assistant - someone you can trust. Develop a plan with them and get the stressful stuff off your plate. You don’t have to outsource the whole kit and kaboodle, but getting help with some of it can be a really good idea and invaluable to your business, not to mention your own headspace.

You might still want to create your own content, but just get someone to take care of the scheduling and posting. Or maybe you need help with the content, but are happy with the scheduling and account management. Whatever the case, finding someone to work with can take things to a whole new level, even with just a couple of hours a week.

Social media can seem like an insatiable beast sometimes, but it’s a beast that can totally be tamed. Keep the overwhelm at bay and you’ll not only feel better, but what you produce and the connections that come from it will be better too.

As always, I hope this has been helpful, but if you want to know more, connect with me in the comments, or on Instagram or Facebook.

Andrea - Pepper Street Social