Coaching services

Say what you want to say

When I graduated with my uni degree, it was a pretty big deal. I’d studied externally as a stay at home mum, after having 3 kids in 3 years, and although there were many times when I felt like giving up, I was determined to finish it. And so I did.

The graduation ceremony was unusually extravagant, at least by Australian standards. There was a light show, an art exhibition, white marques with champagne & sushi, the trees were filled with fairy lights and paper lanterns, and there was a fireworks display choreographed to ‘Brave’ by Sarah Bareilles.

The lyrics of that song are about being brave enough to say what you want to say, speaking your truth and letting the words come out. Needless to say it felt very emotional there at that graduation ceremony with those fireworks on that warm February night, and naturally that song became a bit of a personal anthem for me.

You see, I’ve been organising communication my whole life. When I was in primary school I was always creating ‘clubs’ for my friends - writing out lists of rules, mission statements, individual role descriptions and club charters. I always kept journals and had several folders for my collections of plays, stories and poems that I carried around everywhere. They were pretty basic when I was 8, but I loved to write and I loved to organise what I wrote. Then as an adult, it’s no surprise at all that I ended up working in advertising, marketing and PR. I always had things to say and I wanted that degree to legitimise my love of communication.

Just as that song came to represent a lot to me personally, it also says a lot about every one of us and the need to find the words and the ways to tell our stories. For personal, as well as company brands, the story is the thing that makes a person real and brand come alive. It’s the thing that underpins the way you show up - what you say, how you say it and why. It comes through in everything, it’s the uniqueness that makes you stand out and it’s the thing people find connection in.

When it comes to marketing, you really have to know what you want to say and learn to say it in your unique style, intentionally. Whether you know it or not, and whether you like it or not, you’re telling a story all the time anyway, in everything you do, so you might as well take some time to figure out what it is you want to say. When you’re clear about what you want to say, you can tell that story with intention and creativity, which makes your brand more interesting, more appealing and more connection-able.

But, like the song says, you kind of have to be a bit brave to do that. We’re all pretty well-trained in modifying what we really want to say into something a wee bit different, a wee bit more ‘acceptable’. And that’s not always a bad thing, right? There could be all kinds of problems if we didn’t learn to be appropriate, at least most of the time.

With branding though, that truth, that authenticity makes a real difference. It’s all about saying what you want to say - your story - and finding the right way to say it - wrapping it up in your mission and your style. When you nail that, everything becomes so, so much easier because it comes out in everything you do - what you say, what you write, what you create, what you offer, how you sell.

I’ve always found storytelling and branding fascinating and powerful, right up my alley really with the writing & communication, but to be honest, very hard to show others how to do. Until now. I guess I’ve worked with it enough and honed my skills enough to not only be able to do it, but I’ve also figured out a way of teaching and empowering others with that knowledge too. So much so, that it’s become part of my brand story. So now I’m saying what I want to say and showing you how to do that too.


If you’re interested in working with me so you can say what you want to say in just the right way, fill in the form below with your details and I’ll be in touch. We can work one-on-one for a month to establish your brand story, including your brand Mission Guide, your on-brand content, your images, including your brand Style Guide and bring that all together in the way you sell your stuff. Yep, all in a month. How good would that feel? Fill in the form and I’ll be in touch to make a time to chat - that’s where all the goodness begins.

Thank you as always for reading. Leave a comment, or connect with me on Facebook or Instagram - I’d love to hear from you.


More fabulous with friends

They say it takes a village to raise a child and I think that’s pretty true about raising a business too. Just like parenting, growing a business can be totally overwhelming and confronting. There’s so much to think about and so much to learn (on the spot, as you go!) and sometimes it’s hard to even stay focused enough to get just one thing done, especially if you’re juggling all that with a family. Isn’t that a ‘no-laughing’ matter?!

I, myself, am a learner. As in, learning is actually something I love, and in fact, I think it’s my number 1 or 2 StrengthFinder strengths. I love to do courses, love to learn new things and I love the challenge of getting good at something. I did my marketing degree the hard way, at home with 3-under-3 and decided to start my own business instead of heading back to the corporate world. I’ve done online courses, email courses and training courses, solo, group and mass, self-paced and exam-assessed, but the type I’ve loved the most and got the most out of is group coaching.

I like to think of small group coaching as a bit like a book club … and I know how many of you, like me, adore books, so maybe we could do a book club too … but for now, let’s just stay focused on social media marketing. The difference between a book club and group coaching is that you’re going to learn actual, practical things that’ll make a real difference and give you confidence in your business social media, as opposed to, well, reading books and talking about them. Plus, as a bonus, you’ll also get the brain-power, the inspiration and the camaraderie of 6 to 8 crazy-clever, super smart women who become your support group & cheer squad.

Oh and coffee. And cake. Did I mention that?

Want to know why group coaching is so good? Here’s what I think ...

1. It actually speeds up learning. Apparently adults learn best peer-to-peer, so learning in a small group is a really efficient way of learning what you need to know and waaaaaay quicker than fluffing around on your own (I *may* have *some* first-hand experience with this).

2. Inspiration, support, and accountability. This is your little business village, your own little cheer squad and your own crazy-clever community. There's nothing more inspiring and encouraging than a group who understands where you’re at, who’s got your back and who want you to succeed as much as you do.

3. Achieve your goals & see results more quickly. If you’re learning quicker AND you have inspiration, support and accountability, guess what - you’re going to be taking more action, achieving more and seeing results more quickly too. Momentum baby.

4. Better ideas and more of them. The collective wisdom and experience of your coaching group is like Deep Heat on your creative muscles … or Red Bull in a 5-year-old. No, that’s wrong. But you know what I’m getting at. Creativity blooms when it’s fed collectively. The energy and imagination of 8 of us is better than one of us on their own. And coffee is good for that too. And cake. Did I mention coffee and cake?

5. Different perspectives … at your fingertips. Kind of like having your very own focus group - what could be better than that for validating your ideas, hushing your fears, and keeping things real as you ride the rollercoaster of building your own business? Top value, this one.

6. Slay your sense of isolation. Quick sticks you’ll see that you're not alone in your challenges, growing pains and irrational fears. Sharing your experiences in a group that honours your vulnerability, and shrewdness, equally is incredibly comforting and amazingly liberating.

7. Take your business up a level. And that level depends on you. Not everyone in the group will be aiming for the same outcomes - what you achieve and how you use what you learn is up to you. For some, it’ll be to increase revenue. For others, it’ll be to have more confidence in creating content. For others still, it’ll be about developing a stronger brand. Whatever that level is for you, you’ll be supported in achieving it.

8. Opportunities you hadn’t even thought of. Working together in a group like this is like a petri dish for opportunities. It’s incredible the people you meet, the friendships you form, and the alliances and partnerships that are possible … and which often only come about in this kind of environment where mixing friendship and business isn’t awkward.

9. You get to choose. In group coaching, your voice matters in creating the agenda, topics, depth and direction. When there’s more interest in one topic over another, we can spend more time and go deeper, while on the other hand, giving you ‘enough’ on something else without boring you to tears and wasting time. The topics and outlines are guides and the discussions are real, so no two groups are ever exactly the same. The beauty!


Do you think that sounds pretty great? I do. I could be biased, but seriously, mainly because I’ve got so much out of group coaching myself and I’m really pumped about delivering the same for you.

More information, as well as topics covered, cost to join, sign-up details and intake dates will be made available soon, so if you’re keen to stay in the loop about a group coaching spot, be sure to Like Pepper Street Social’s Facebook page and switch on notifications - this is where all the good info & updates will be posted. And to be super-sure you never miss a thing, pop your email address in the form below and I’ll send you the updates right to your inbox.

As always, thanks for reading. Comment here, or email me any time at andrea@pepperstreetsocial, or connect with me on social (buttons below) - I’d love to hear from you.