Surely you’re over being told that. I am and can’t really believe I’m about to write about it, but I’ll tell you why I’m going to to do just that … it’s because the easiest and hands-down most effective way to create content, and content that actually engages people, is to find your truth, and then practice expressing it.
I know, I see you with the eye-rolling after reading that first paragraph, and no doubt I’ve lost some of you by now, but I wouldn’t be writing it if I didn’t think it was true and worth thinking about.
On one hand, it sounds so easy and basic, there’s a tendency to ignore it. Like, yeah, yeah, got it. Yep, heard that, already know it, read it before, 10,000 times in fact, and have definitely earned the right to now ignore it.
Yes, that was me too. It makes so much sense, it’s easy to trivialise and disregard. I do it too, and yet, as a content creator for my own brand and others, it’s something I’m starting to realise is more of a fundamental content creation skill (and being a proper human being online skill) than just a throw-away, woo-woo, content fodder line.
Because actually doing it can be surprisingly tricky. I mean for a start, you have to know what your “truth” is, right? And even if you know that, why does it matter to anyone else anyway? Besides, on top of everything else, it then takes courage and guts to express that stuff, doesn’t it?
But here’s the thing; it’s not actually all that hard, but it does take practice and it does make content a lot easier to produce and a lot more engaging. In fact, in that way, it’s a lot like the effects of meditation on life.
On the surface meditating, that is, in essence, not thinking, or letting thoughts go without getting ‘involved’, is both extremely simple, and yet something that takes a lot of practice to master. It’s worth it though because even if you’re not that great at it (who’s judging anyway except for you?!), the practice itself is good for you. Just practicing it makes you feel better.
It’s the same thing with your truth and the content that expresses that - it takes practice, but the practice itself is good for you. It’s not an end-game thing, it’s the journey. And when you practice expressing your truth, you’ll get better and better and expressing it, whatever the subject at hand is.
The truth is that we’re communicating and connecting more often and with a far more diverse variety of people than ever before because of the channels and conduits available to us. Therefore we’re all having to evolve so that we can work out what’s relevant to us and what’s not. With so much choice and so much information, so much content, the way we’re getting really good at coping with it all is by finding what really lights us up, resonates and connects deeply. We look for something personal, we want real people, real connection.
Information is gigantuous, overwhelming - it’s too much and at the same time, not enough. We need to step back into our human instincts to make sense of it all, to filter what we’ll take in and what we’ll ignore. And our instincts are emotional. We sum people up on gut feelings, in the blink of an eye, and we do the same with content and information.
Your truth, who you really are, and what’s actually important to you is the way you connect with people. It’s in the subtle things you say and nuances in how you say them. It’s the stuff that lights you up. It’s the things that don’t change no matter who you’re talking to, what business you’re in or why you’re creating content. It’s also in the things that make you stand out, the things that are truly unique, and the things that can never be copied.
Yes, it does take some practice, no, actually, it’s an ongoing practice, like meditation, but one that benefits you unquestionably and one that allows other to connect with your meaningfully, which is, after all, the point of creating content in the first place.
Ok, I hear you say, that all sounds well and good, but how does one actually practice expressing said truth in one’s said content?
Here’s an idea - try this;
For the next 2 weeks, create one piece of content every day that’s purely based on expressing your truth, in whatever form that may take.
You don’t have to publish it, or do anything with it at all, just do it.
Make it, say it, write it, record it, paint it, design it - whatever it is, just do it as if no one else will ever see it. Complete freedom, complete privacy.
Just you, what you care about and how you feel like expressing it.
Do this once a day for 2 weeks and see what comes up. Write it in a journal, in Evernote, record your voice, or a video, create draft posts in Facebook or your blog - whatever, just allow yourself to create without constraint. See how it feels, see what comes up - be open and brave and remember that no one’s watching so go for it.
This should be a very revealing and inspiring exercise. You may end up with a heap of content that’s perfect as it is and ready to use. You may end up with recurring themes and ideas that you hadn’t noticed before. You may find that it was the easiest and the best content you’ve ever produced and be wondering why you haven’t done this before. You may even have revealed a slightly new path, opportunity or passion that’s been dying to be given wings.
Go on, try it - what have you got to lose?
Nothing, but you just might come across some well-deserved and really valuable insight.
So if you’re keen to do this and want daily prompts within a community of people doing the same, join the Not Rocket Science Facebook group. No one’s going to make you post your stuff, but it can be really inspiring seeing what comes up for other people on a similar journey.