If you’ve read any of my blog or social posts, you’ll probably know by now that I rate quality and consistency pretty highly in terms of social media marketing & the associated production of content. Quality is half the battle, consistency is the second, but showing up is all about the balance between the two so that striving for perfection doesn’t jeopardise achieving either.
You know that feeling when you’re committed to writing or posting or creating in a reasonably scheduled way, and you’ve been doing well - you’ve stuck to what you said you’d do & delivered good quality on time. But then things get busy, it’s time to post and you’re staring at your screen thinking, “What on earth am I going to do?”.
So you stick with it, you get it done … but it’s not good enough. It’s not as good as your other work. It’s not perfect. You can’t post it, can’t ship it, can’t send it. Damn! Not only have you spent time producing something that you’re just not happy with, but now you don’t even want to use it, so your consistency, your schedule is interrupted.
This is where showing up with ‘enough’ is better than not showing up at all, and where good enough is better than nothing at all.
Now please don’t get me wrong - when I say ‘good enough’, I am in no way advocating using ‘good enough’ as an excuse for poor quality. I am not for one moment saying you should post any old rubbish or deliver substandard work EVER. But what I am advocating is that sometimes perfection has to take a backseat to doing enough NOW.
That’s because reaching perfection could take a couple of days, a week, a month … years! And will it be worth it? No, because you diminish the power of quality if it’s not delivered consistently.
Improvement takes time and it comes from doing the work, so in your quest to attain that perfection, that mastery, you have to be willing to practice consistency so that you get better at producing quality ON TIME. Ship the ‘good enough’ - your next will be better, and doing this is precisely how you’ll get better.
Showing up is a long game - consistency builds trust in your audience over time, and you’ll feel more comfortable and get better at the work you’re producing over that time. Showing up also means being in front of your audience on social media every day - if you’re not, then someone else will be. Google needs you to show up on a regular basis so you can stay relevant and be found in search queries - periods of silence just don’t rank.
And another thing - every time you show up, you’re adding to your body of work. If you posted on social every day, or wrote a blog post every week, or gave a presentation once a month, you would have 180 social posts, 24 blog posts, and 6 presentations not only done and dusted, but at your disposal to reuse & repurpose in any way you please. You’ve also got data on how those pieces performed, and you learnt about producing quality content on time with each and every one.
Don’t let perfectionism or creative block stop you from showing up. You’ll learn more from showing up under different circumstances than you will by not showing up at all. And your audience or customers don’t need you to be perfect - they mostly just want you to show up for them because they’re looking for someone to trust with their attention and their money. Be that person - show up for them … and it’s amazing how what they think is perfect differs from what you do anyway. Show up today, and tomorrow, and the next day … I just don’t want you to stop.
As always, if you want to chat about some simple things you can implement to get better at producing your content consistently, send me an email at andrea@pepperstreetsocial, or fill in the form on the Work page, or connect with me on one of my social accounts - I would love to hear from you and I don’t charge anything for having a chat :)