Connection is value

Recently I pulled right back from social media and took a break. I felt fried and like my well of creativity had completely dried up - I had nuthin. I don’t think the creativity actually went anywhere, or ceased to exist, it’s just that I think I got so tired that I couldn’t access it anymore. They say that you need to create space to be creative and I wasn’t really. I felt more like I was punching it out on a production line and it wasn’t feeling good.

This was pretty confronting on one hand because I’m a social media marketing person and well, that’s what I do so … But also on the other because I realised that I have a massive fear of not being of value. It might have been a vicious loop - I may have worked a bit too hard to create content constantly out of the fear of not being of value, but in the process, inhibited my ability to be creative and therefore, of value.

Anyway, it got me thinking all the same about creating value and this fear of not, and what value and creativity is anyway. Yep, it all got a bit deep and weird there that week and so I let it be. I thought the thoughts, and stopped striving, and I just pondered and took my time about things. I never really came to any major conclusion, or path-altering bolt of enlightenment, I think I was actually tired and needed a break, but here are the main thought packages;

Connection is the ultimate value

Humans need to connect with other humans, it’s just the way we are. Now that the internet and social media has been around for a while, our use of it is changing. Yes, it can be a noisy, superficial place, but it can also be the source and opportunity of great connection.

When we hear about ‘being of value’ and ‘value marketing’, we’re really hearing about tools and ways of doing things to achieve connection. But the connection is the real value. The free downloads and webinars and special offers and this and that, none of them mean anything unless there’s a connection and all of these things are trying to achieve that.

There’s absolutely nothing wrong with that at all, but the point is that if you can connect with people just by being yourself, saying hello and asking them how they’re going, then isn’t that value too? I say yes. I reckon that’s actually what we want and again, no problem with all the other stuff, but when you think about it, it’s all just stuff we use to get noticed and to help find the right fit.

The power of connection is when it’s real and personal

I’ve never been a big fan of customer avatars or personas. Yes, I understand fully the theory behind them and I can see they can be of immense value, but I’ve personally never felt motivated or connected to any of the ones I created, until I just copied real people. When there really was a connection and the person was real, then it made a difference. This is what I recommend my clients do when they develop personas for their business, but more to the point, connection is the important bit.

So coming back to value, I think that the real value is connection - it’s what we all crave. And that all the other stuff we call ‘value’ are the flags and streamers we use to get attention so we can have that connection. That’s not the say that there’s no value in the flags and streamers, nor that they don’t serve a purpose, they do. It’s just that we need to connect with real people on a basic human level before we need much of anything else and when we do, that’s how learn and understand for sure that our flags and streamers are the right ones to attract more real connections.

Ok, so that might have seemed like a bit of waff, I am feeling a wee bit more philosophical than usual, but I do believe it whether or not I’ve managed to express it very well. What it means for you and me is that I think we can relax a bit with the flags and streamers knowing that our true value is always and will always be in our ability to connect with other.

 

If that idea resonates with you and you’re keen to connect and enjoy a community that’s all about genuine connections and using social media for the forces of good, come over to the More Fabulous with Friends Facebook group at https://www.facebook.com/groups/morefabulouswithfriends/

Thanks for reading,

Andrea