Blink. Blink. Blink.
You blink at the screen and it’s blinking right back at you. You’ve just made an awesome image for Instagram, or found a really excellent piece you want to share on Facebook, or maybe it’s time to write your blog post for the week, but there’s nothing. Zip. You can’t for the life of you figure out what to say.
I know that at this point you could hardly care less about why it happens and that you really just want a quick and easy way to fix it, right? Well I do have a few quick and easy solutions actually, but that answer is really tied up in understanding why it happens anyway.
Quite simply, it happens because you’re disconnected from who you’re talking to. That means you’ve lost sight of who you’re writing for and that leads to overthinking it and writing stuff that doesn’t really resonate with anyone.
So if you’re wondering what topic to write about, the absolute best go-to tip ever is to think about real conversations you’ve had with people. Clients and customers are the best, but also peers, colleagues, friends and yes, people you interact with on social media. When a customer actually asked you how to do something, or a client told you about the thing they struggle with most, that’s the thing you want to write about ... and here are some reasons for that;
It’s real - that question, that conversation was real, so you know that other people like them will also be wondering or struggling with the same thing. No need to guess or make assumptions.
It’s easier to write, not only because you actually had that conversation, but because the person you’re ‘talking’ to is solid in your mind. Again, you don’t need to make it up.
It’s of more value. Whatever you write, it should be of value to the person reading it. When you actually helped someone and saw it was valuable to them, then again, you don’t have to guess.
Sometimes thinking of topics and conversations and being of value is dead-easy. Those are the times when you’re most likely really connected to your audience, your people, the ones reading. It flows, it’s easy, it’s natural and it’s valuable.
But what about the times when you’re not feeling really connected? It happens, we get busy, we’re doing the work and not every conversation is an inspiration-bomb. What then?
Here are some tips to hack yourself back into being connected with your audience, or at least find something relevant to write about …
Think of the last, or most epic conversation you had with a client or customer - there’s gold in that
Scroll through the social media feed you’re most active on - look at the comments, what are people saying/asking/commenting
Check out the newsfeeds of the groups you’re in, your own and others - again, what are people asking and talking about?
Blogs and blog comments - your own and other people’s. What are people talking about, what’s your spin?
Look through your own social posts - if it was worth saying once, it’s probably worth saying again. Repurpose it - say it another way, add to it, update it
Think about your own story, something you struggled with, something you didn’t know, but have since learnt and share it - people connect with stories
And if you have a community, ask them what they want you to write about
I love to write and I’m a dead-set worshipper of developing and expressing brand stories, but I get stuck too … with my own writing, not yours. Yes, it’s a weird thing. I’m really good seeing your story and helping you with what to write and how to tell that story, but we all are. Most of the time we only get stuck because it’s ours.
And that’s why getting help and having a supportive community is gold beyond measure. People to bounce ideas off, to give feedback, to remind you of your value and of your voice. It’s also why Pepper Street Social is about to launch a community exactly such as this. AND it’s, of course, geared toward figuring out what the heck is up with social media. Oh! Get me in there now! I know, I’m making it, so if you want to be in it, fill in the form below and I’ll be sure to invite you when it goes live, which will be within the next couple of days. It’s going to be awesome.
Thanks as always for reading and I really hope to see you in that Facebook group soon,