When I graduated with my uni degree, it was a pretty big deal. I’d studied externally as a stay at home mum, after having 3 kids in 3 years, and although there were many times when I felt like giving up, I was determined to finish it. And so I did.
The graduation ceremony was unusually extravagant, at least by Australian standards. There was a light show, an art exhibition, white marques with champagne & sushi, the trees were filled with fairy lights and paper lanterns, and there was a fireworks display choreographed to ‘Brave’ by Sarah Bareilles.
The lyrics of that song are about being brave enough to say what you want to say, speaking your truth and letting the words come out. Needless to say it felt very emotional there at that graduation ceremony with those fireworks on that warm February night, and naturally that song became a bit of a personal anthem for me.
You see, I’ve been organising communication my whole life. When I was in primary school I was always creating ‘clubs’ for my friends - writing out lists of rules, mission statements, individual role descriptions and club charters. I always kept journals and had several folders for my collections of plays, stories and poems that I carried around everywhere. They were pretty basic when I was 8, but I loved to write and I loved to organise what I wrote. Then as an adult, it’s no surprise at all that I ended up working in advertising, marketing and PR. I always had things to say and I wanted that degree to legitimise my love of communication.
Just as that song came to represent a lot to me personally, it also says a lot about every one of us and the need to find the words and the ways to tell our stories. For personal, as well as company brands, the story is the thing that makes a person real and brand come alive. It’s the thing that underpins the way you show up - what you say, how you say it and why. It comes through in everything, it’s the uniqueness that makes you stand out and it’s the thing people find connection in.
When it comes to marketing, you really have to know what you want to say and learn to say it in your unique style, intentionally. Whether you know it or not, and whether you like it or not, you’re telling a story all the time anyway, in everything you do, so you might as well take some time to figure out what it is you want to say. When you’re clear about what you want to say, you can tell that story with intention and creativity, which makes your brand more interesting, more appealing and more connection-able.
But, like the song says, you kind of have to be a bit brave to do that. We’re all pretty well-trained in modifying what we really want to say into something a wee bit different, a wee bit more ‘acceptable’. And that’s not always a bad thing, right? There could be all kinds of problems if we didn’t learn to be appropriate, at least most of the time.
With branding though, that truth, that authenticity makes a real difference. It’s all about saying what you want to say - your story - and finding the right way to say it - wrapping it up in your mission and your style. When you nail that, everything becomes so, so much easier because it comes out in everything you do - what you say, what you write, what you create, what you offer, how you sell.
I’ve always found storytelling and branding fascinating and powerful, right up my alley really with the writing & communication, but to be honest, very hard to show others how to do. Until now. I guess I’ve worked with it enough and honed my skills enough to not only be able to do it, but I’ve also figured out a way of teaching and empowering others with that knowledge too. So much so, that it’s become part of my brand story. So now I’m saying what I want to say and showing you how to do that too.
If you’re interested in working with me so you can say what you want to say in just the right way, fill in the form below with your details and I’ll be in touch. We can work one-on-one for a month to establish your brand story, including your brand Mission Guide, your on-brand content, your images, including your brand Style Guide and bring that all together in the way you sell your stuff. Yep, all in a month. How good would that feel? Fill in the form and I’ll be in touch to make a time to chat - that’s where all the goodness begins.