Why being connected to your why stops your marketing from being icky

How being connected to your why stops your marketing from being icky.jpg

Because it's real, it's you, it's authentic.


Because it's not a performance. It's not some show you put on in exchange for money, clients, likes, customers, shares, metrics and ego strokes.


Because it's not some dancing monkey wearing an uncomfortable little tuxedo, jumping through hoops while playing a miniature tambourine. Well, you get my drift.


Because if you actually care about what you're doing, what you're creating, what you're pouring yourself into and how you're directing your life, then there's no need to perform, no need to do tricks. You just do you. Really, really well.


It’s because when you care about what you’re doing and you know why you’re doing it, then it doesn’t feel sleazy or stagey to tell people about it - you WANT to tell people about it and you’re proud to be sharing your thing.


Your “marketing” turns into sharing what you know, what you do, what you create, what you believe in. And if that thing can help people, help them to solve a problem, help them to be healthier, happier, find more hours in the day, make more money, look after their bodies better, think clearer, dream bigger, be a better parent, fix their car, paint their roof, express themselves, find the best deals, write better, create their art better, feel like they belong, know they’re not alone … then don’t you kind of have some kind of social obligation TO share what you know? Isn’t it right that you should find those people you can help and go do that?


Because when you’re connected to the reasons that you do the thing you do, you’re more likely to say, “Hey, I’m not an expert, but I really, really believe in this this stuff and this is what I’ve made - I think you’ll really like it and I’d love you to try it out”. Ok, that might sound a bit vulnerable and not like much of a sales pitch, but if it’s your truth, then it’s your truth. Truth can’t be wrong. And just because we’ve all become so conditioned to expect hyped-up sales and marketing, doesn’t mean it’s right … for YOU.


Because when you start with that inner why, that inner belief, maybe even that inner vulnerability, you’re creating a foundation of authenticity that’s rock-solid and ready to grow and expand. If you choose to start with a dancing monkey act, what can you do? Learn more tricks.


Because when you really understand, care about and value what you do, what you make, what you say and how you show up in life, then you stop trying to please everyone. Pleasing everyone isn’t the point, you know it and you become really ok with that when your why is crystal clear. You no longer need permission, ego strokes, likes, shares, ranks and metrics to tell you it’s worth something - you already know. You already believe. And man, belief is fascinating and contagious - think about that for a sec.


And guess what? All that love, all that permission, all that liking and supporting and sharing and ranking and selling comes back to you when you give it out first. That’s because when you put your values and yourself front and centre of your business and inject you and those values into every aspect of that business and in every way you show up, you’re giving people something to connect with and that’s what we all want. People can’t connect with ‘things’, they connect with people. They don’t connect with tricks and slogans and performances - they connect emotionally with other humans and that’s because we all want to belong and matter.


… Because we all want to belong and matter. 

Related posts: If this resonates, you might also like my post on Icky marketing.

Image credit: Courtesy of 'Lost on Planet China' at https://lostonplanetchina.wordpress.com/tag/dancing-monkey/